Roman: Print Ad Campaign

For many guys, erectile dysfunction is a pretty sensitive topic; even flipping through a magazine and lingering too long on an ad for ED medication can make some men feel insecure. So we decided to make our print ad look as discreet as possible: by making it a scannable Roman sachet.

These print ad variations appeared in several prominent men’s magazines, and the QR codes linked directly to our site.

Role: Concept creation, copy iterations